My Edited VideoSelfies fuel boom in make-up sales for Estee Lauder
Amber Rose Launches Flirt Cosmetics with Estée Lauder
Just a day after Estée Lauder gave us a peek at , the brand made another fun announcement: It’s teaming up withAmber Rose—who’s having one helluva month herself, thanks to the debut of her new VH1 talk show, “The Amber Rose Show,” and Instagram-famous illustratorDonald Robertson—or @drawbertson, as he’s known on the ‘gram—on a new stand-alone company, Flirt Cosmetics. Presumably, the brand is going to be Instagram-first, which makes sense considering Amber, who’s fronting the brand, has . Meanwhile, @drawberton, who has almost 200K, designed the kitschy packaging.
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The brand is built on one product: false lashes. The hero product (and right now, only product, though there’s more coming down the pike), is an all-in-one false lash applicator. The contraption looks sort of like one of those new-fangled white out cartridges, and it dispenses false lash buds in sets of three.
After you dab on a bit of glue, you click the pen, stick it to your lash line, and, uh, that’s it. It’s really that easy—even if you’re false-lash-challenged like myself. There’s even an Android app for tutorials and other video content, presumably featuring Amber.
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