AL_A unveils new entrance and subterranean gallery for London's V&A museum
Cupertino, meet Melbourne. Apple has today previewed its planned flagship project ahead of completion in the coming years.
The design concept will focus on a vast precinct designed to increase public space and provide a daily program of activity to inspire and educate the community.
What exactly does that mean for you? Free learning sessions across subjects like photography, music creation, app development, visual arts, and more as part of the Apple Federation Square’s “Today at Apple” program. These sessions will be run daily and headed by Apple’s own Creative Pros.
In addition to this, the project will also host some of the world’s top creators and high profile talents to explore how technology is used in their creative process.
One winning design feature of the Apple Federation Square worth noting is its standalone reliance on renewable energy. This innovation was made possible through a partnership with Federation Square and the Victorian Government which secured over 200 new Apple positions alongside several hundred construction jobs.
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“We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours,” said Angela Ahrendts, Apple’s senior vice president, Retail.
“Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub.”
Set to be Apple’s most significant store in the Southern Hemisphere, Apple Federation Square will aim to create an environment where the community seamlessly congregate, shop, learn and be inspired.
The site will take full advantage of Federation Square’s landscaping with direct exposure to the Yarra River.
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